Category: News

Louis Coker – Meet The Team

meet the team

Meet Programme Manager Louis Coker who is responsible for liaising with our customers to understand their detailed requirements, so we deliver technology that achieves their production objectives.

Louis has worked in the electric motor industry since he graduated from the University of Strathclyde with a degree in Mechanical Engineering, first at Ashwoods Electric Motors and then Aspire Engineering.

Louis joined Electrified Automation in September 2021 and is enjoying working in a fast-paced innovative environment.

He said: “It is quite a flat structure here and we are all work closely together, so if you have a new idea or think something could be done differently your voice will be heard.

“It is also really exciting to be working in an industry at the forefront of helping achieve a low carbon future. Creating generational manufacturing platforms means we’re breaking ground on new things all the time.”

Louis leads a dynamic project management team that works with every part of the business and its customers to make sure they get their automation equipment and technology when they need it.

A typical day for Louis involves meeting with each of the project teams to check on progress, and calls with customers to keep them updated. In between, Louis spends his time making sure everyone has everything they need to get their work done

He has been a qualified FA referee for the last eight years in England and Scotland, and travels across the South West as a match official. Unfortunately, he doesn’t have too much spare time these days – Electrified keeps him busy!

If you are interested in joining the team click here for the latest opportunities.

Job Boom Causing Recruitment Challenges


With unemployment at its lowest level for 50 years and UK vacancies standing at 1.3 million it is a buyers’ market if you’re on the hunt for a new job. However with supply outstripping demand it is making it harder for businesses to recruit the skilled workers they need.

For Electrified Automation recruitment is the number one priority, as it continues to onboard new staff to keep pace with a growing order book.

The company designs and manufactures automation technology for the electric motor industry. It is an exciting, dynamic business that has had millions of pounds in backing from the Government-funded Advanced Propulsion Centre.

Yet despite being a company at the forefront of the electric revolution in the UK automotive industry, finding people with the right skills is a constant challenge.

Jim Winchester, Managing Director of Electrified Automation, said: “Recruitment has been a key area of focus for us ever since we launched in 2021.

“We are looking for people who are passionate about innovating and delivering low carbon technology, but part of the problem is not enough young people are taking engineering-related, or STEM subjects, at school.

“If the UK is going to continue leading the transition towards electrification, we need to put more emphasis into growing our own talent.

He went on to say: “We also need some quick wins to tackle the immediate problem, as we just aren’t getting enough applicants through the door with the right skills. Otherwise, companies like us will have no choice but to look overseas to plug their resourcing gaps.”

If you are interested in a career in automotive engineering, visit the Electrified Automation website and check out the latest jobs or register your interest for future opportunities.

The Future Of Electric Motor Testing Is Here

Introducing our all new Electric Motor Dyno.

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ISO9001 Accredited

iso9001 certification

Electrified Automation has achieved ISO9001 accreditation for its Quality Management System (QMS).

Not only does it demonstrate our commitment to meeting the requirements and standards expected by our customers, it also recognises the hard work of our team who have delivered IS09001 at such an early stage in the development of our business.

Quality Management System

Electrified Automation is ISO9001 accredited for its Quality Management System (QMS).

As a trusted partner to our customers this means we will:

  • Fulfil all compliance obligations including: Committing to applicable statutory and regulatory requirements, product and service safety conformity and risk mitigation
  • Provide a framework to achieve QMS objectives, targets and programmes
  • Identify the potential consequences associated with our products and services as well as their nature, use and intended lifetime
  • Undertake regular evaluations of the performance and effectiveness of our QMS
  • Address risks and opportunities by integrating our QMS into our business processes and strategies
  • Continuously improving our QMS and enhancing its performance.

For more information, click here to read our full Quality Policy.

Environmental Standards

We aim to achieve the highest possible levels of compliance across the whole of our business and operations and are also working towards ISO14001 environmental standards, which we hope to deliver later this year.

Somerset Company Meets Secretary of State

Somerset Company Meets Secretary of State

Electrified Automation welcomed Secretary of State for Business, Energy and Industrial Strategy Kwasi Kwarteng and Ian Liddell-Grainger MP to its Bridgwater factory to highlight how R&D in UK manufacturing needs more support to prevent its economic value being exported overseas.

Managing Director Jim Winchester explained how companies in the early stages of growth routinely end up being saddled with debt when they try to take their business to the next level, which makes them attractive to acquisition and often results in them losing ownership of their IP

Jim said: “The problem for UK manufacturing is that this creates a vacuum in the supply chain and we lose the economic opportunities associated with the scaling-up of new technologies to other countries.” He went on to talk about the skills shortage in the sector and said: “We also need more qualified engineers and technicians to support the expansion of EV technology in the UK.”

Kwasi Kwarteng, said: “It was great to be in Bridgwater this week to visit Electrified Automation alongside Ian Liddell-Grainger MP.

“Firms like Electrified Automation are at the heart of our plan to grow the economy and create good, high-skilled jobs. That is why we are continuing to back our nation of innovators, supporting them in their early stages of growth with innovation funding, and giving them the tools they need to create great British tech.”

Electrified Automation has experienced significant growth in its first year and has a strong order book for 2022. It helps businesses both in the UK and abroad to ramp-up manufacturing of electric motor products with its precision automated technology.

Support from BEIS funded Advanced Propulsion Centre (APC) was critical in enabling Electrified Automation to accelerate the development of their technology.

Ian Constance, CEO, APC UK, also attended the visit. He said: “We’re incredibly proud to see what our APC funding has achieved and are looking forward to seeing how Electrified Automation continue to power forward.

“It is a great example of the benefits of investing in low-carbon innovation and strengthening the UK automotive supply chain. Their success is leading to growth and jobs while at the same time helping to decarbonise transport and lower harmful emissions.

“The electric vehicle transition is happening now, so we need to make sure we are supporting UK companies across the whole supply chain, to anchor manufacturing in the UK.”

Top photo from left to right:

*       Lloyd Ash, Innovation Director, Electrified Automation
*       Kwasi Kwarteng, Secretary of State BEIS
*       Jim Winchester, Managing Director, Electrified Automation
*       Ian Constance, CEO, APC
*       Ian Liddell-Grainger, Bridgwater MP

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Our address

Electrified Automation Ltd
Unit 4 Beech Business Park
Bristol Road, Bridgwater