South West engineering business secures major contract with UK electric motor company

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Somerset-based Electrified Automation has won a milestone contract with electric motor company Saietta, which will result in a significant increase in production capability and staffing at its site in Bridgwater.

Electrified Automation has developed new technology that transforms the way electric motors can be manufactured at high-volume.

Following a successful floatation on the AIM market of the London Stock Exchange in July this year, Saietta Group plc is pursuing an accelerated growth strategy. The contract with Electrified Automation will provide Saietta with equipment and processes that will see them ramp-up production of their axial flux motors, initially for the Asian two and three wheel vehicle market.

Jim Winchester, Managing Director at Electrified Automation, said: “Winning the contract with Saietta within the first year of starting our business is a fantastic achievement for us.

“It will also deliver benefits for the local economy. We have already tripled our team in Bridgwater since the start of the year and we will be recruiting more specialist engineers and technicians as we continue to grow our business.”

Electrified Automation was started by Lloyd Ash in late 2020 after he sold his own successful electric motor business, Ashwoods Electric Motors.

The ambitious company has plans to capitalise on recent government investment to help the automotive, aerospace and off-highway industries transition towards zero emission vehicles.

Jim went on to say: “Government funding has helped provide a springboard for companies throughout the UK to develop new electrification technologies.

“The timing couldn’t be better for us, and we see a huge opportunity for Electrified Automation in supporting these businesses as they take their products to the mass market.”

Saietta’s CEO, Wicher Kist, said: “We have developed a powerful, efficient and compact electric motor for lightweight electric vehicles, but to move into large-scale production we need to automate the manufacturing process.

“The Electrified Automation team has an impressive track record in designing automated machinery, so we know their technology will provide the reliability we need to help us take our motor to a global market.

“Their industry experience will enable us to identify and manage the risks involved as we scale-up production, so we see this as a great partnership opportunity for both businesses.

“Moving to this next stage of our business growth also means we will be significantly increasing staffing at our facilities in the UK.”

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Electrified Automation Ltd
Unit 4 Beech Business Park
Bristol Road, Bridgwater