Electrified Motors Brand Launched To Meet Growing Off-Highway Demand

Two brands one mission: Revolutionising the future of off-highway electrification.

We’re thrilled to announce the launch of Electrified Motors, a new sister brand to Electrified Automation.

This exciting expansion reflects a strategic evolution in our business, enabling us to focus on delivering power-dense, efficient and class-leading electric motors to meet the growing demands of off-highway electrification.

While Electrified Motors takes the lead in motor innovation, Electrified Automation remains the foundation of our success, rooted in our heritage of developing highly automated manufacturing platforms.

Together, these brands perfectly complement each other and reflect our mission to drive the future of off-highway electrification – blending precision engineering and scalability with unmatched innovation in cutting-edge motor design.

Jim Winchester, Managing Director at Electrified, said: “It is a pivotal time for the off-highway sector as it accelerates towards advanced electric propulsion systems.

“We have been working with customers to drive electrification through their applications and expanding our PMAC motor portfolio, setting new standards in performance, efficiency and durability. This new brand, Electrified Motors, enables us to sharpen our focus on electric motor technology further still while continuing to support innovation in manufacturing through Electrified Automation.”